Glee Teams Up with Members Project to Make a Difference
Glee has partnered with Members Project to raise awareness about the environment, promote donation to charity, and make a difference! Members Project is an innovative online initiative presented by American Express and TakePart, in which members can become involved in helping the community through volunteering and donating. The campaign will include promotional vignettes online, on-air, and in-cinema, as well as interactive Facebook applications. Three online shorts have been released, featuring the tagline “”Some people want to do good. Some don’t. Which one are you? Find out at membersproject.com/glee and help make the world a better place.” Read the press release below:
MEMBERS PROJECT(R) FROM AMERICAN EXPRESS PARTNERS WITH FOX’S “GLEE” TO MOBILIZE FANS FOR CHARITY CALL TO ACTION
Campaign Featuring Cast of GLEE Kicks Off Today, Encouraging Everyone to Volunteer, Vote or Donate to Take a Small Step and Make a Big Difference
Second Season of GLEE Premieres Tuesday, September 21, on FOXNew York, September 1, 2010 – Members Project(R) from American Express and TakePart have partnered with FOX’s critically acclaimed, award-winning hit series GLEE on a new, first-of-its-kind campaign that provides fans with a passion for giving back an opportunity to take small steps to make a big difference – all with the lighthearted and inspirational voice for which GLEE is known.
Kicking off today, Wednesday, Sept. 1, the collaboration will feature an innovative mix of original television, online and cinema content written, directed and produced by the GLEE creative team and featuring everyone’s favorite GLEE characters. The partnership is designed to elevate common themes shared by both GLEE and Members Project, including finding inspiration by working together and harnessing the power of the collective and individual actions to do something good. [click here for the full press release]
